This research aims at identifying the opinion leaders in order to study their behaviour, characteristics, their role within the word of mouth process, and what importance they have upon another consumers purchase decision. Also, to investigate the content of the message being spread. The results from the study show that opinion leaders are strong in spreading word of mouth. Messages were adapted by opinion leaders to suite their target audience. The results further contribute to the discussion about Watts? ?influentials?..

There are many children in Sweden today, approximately between 100 000 and 200 000, who have parents or a parent that abuses alcohol or other drugs. In this research paper we have reviewed some of the literature concerning these children and their situation. The purpose of this research paper was to make an interview study of a group activity for children that have parents or a parent, who abuses alcohol or other drugs.This research paper is based on interviews conducted with two children and four group leaders. We compared the children's opinions about the group activity to the opinion of the group leaders of what the group activity has given the children. We also wanted to compare our interview study with other similar studies that has been made within this subject.

Leaders in modern working life are confronted with frequent use of temporary groups. The purpose of this study was to examine possible reasons for swift trust towards leaders in temporary groups. The target group of the study was school employees. An opinion poll was carried out in the occupational group (n = 35) which made it possible to make statistical comparisons. The result showed that the following aspects were important for the development of swift trust in leaders: personal attributes, image related attributes, competence and experience, leadership and also social competence.

Caran has a strong belief that women leaders affect the financial profitability positive. Since women leaders are intangible resources it is very difficult to calculate its exact value. The authors found that one of their measurement methods can’t be used to calculate the value of women leaders. The other measurement method can calculate significance between women and men leaders and provides an index to be compared to other groups. But there is no prove that women are better creating value than their men colleagues, the figures indicate that women add more value due to their lower wages.

To have a functioning organization where there is a self-development for employees them selves, as well as between managers and employees, where employees are empowered and work for the organization and its goals. Feedback seems to be the main instrument to solve problems and create that organization. At the Military Academy Karlberg and the basic officers training there is a lot of discussions about feedback and how it is supposed to be carried out. This essay discusses the matter of how well we live up to the demands set by leadership classes at the Military Academy, what the platoon leaders do think about how feedback takes its expression. The questions about how feedback is used are to be answered by interviews with five platoon leaders and their thoughts about how feedback is communicated at the Academy.

Women ledaers and profitability, is there a correlation? Earlier research show different outcome on the correlation between women leaders and profitability. A Swedish consultant firm, Caran has a belief that more women leaders would create more financial profit, we ask us if that is the true situation. Using two different IC measurement methods we have shown the difficulties in calculate intagible resources, which methods that can/ can not be used and if women leders create financial value. We found the women leaders in Caran to add more value per dollar spent on the woman leaders than the value added per dollar spent on men leaders.

Caran has a strong belief that women leaders affect the financial profitability positive. Since women leaders are intangible resources it is very difficult to calculate its exact value. The authors found that one of their measurement methods can?t be used to calculate the value of women leaders. The other measurement method can calculate significance between women and men leaders and provides an index to be compared to other groups.

Women ledaers and profitability, is there a correlation? Earlier research show different outcome on the correlation between women leaders and profitability. A Swedish consultant firm, Caran has a belief that more women leaders would create more financial profit, we ask us if that is the true situation. Using two different IC measurement methods we have shown the difficulties in calculate intagible resources, which methods that can/ can not be used and if women leders create financial value. We found the women leaders in Caran to add more value per dollar spent on the woman leaders than the value added per dollar spent on men leaders.

Today, digital technologies (DT) can be said to play an important role in the Swedish school system. The goal of this essay was to describe DT use by school leaders, in relation to their views on schools? goals and visions, and teachers? and students? use of DTs. Semi-structured interviews were conducted with five school leaders of secondary schools in Umeå municipality, Sweden. The results show that school leaders? use of DTs center on three key tasks: communication, information and administration.

Leadership is about synchronizing people into doing actions together to reach a common goal. To be able to do such thing you have to be a good leader. A mutual feature between good leaders is a good self awareness in order to be able to lead others. By letting others evaluate the features of a leader it can give a good self image of the leaders? leadership.

Floorball is currently the second largest sport in Sweden, yet there is a low ethnic diversity. This study aims to describe, explain and understand how the leaders in Swedish floorball perceive the work with ethnic diversity from the Swedish Floorball Federation and within the associations they seem. The questions of the study are: How do leaders perceive that the Swedish Floorball Federation works to promote ethical diversity in the within the federation? How do the leaders describe their own efforts to promote ethnic diversity within their team / association? How do the leaders perceive their role in increasing ethnic diversity? How do the leaders perceive the sport as an integration arena? The study was based on a qualitative method with semi-structured interviews. The respondents were eight leaders from four different associations, two leaders from each association.

The purpose of this essay was to find out how leaders in micro service firms practice HRM and identify which HRM related problems they experience in their leadership. A case study consisting two cases was carried out. The study has shown that leaders in micro service firms use a highly personalised, informal management and involve their employees in the firm?s development. The findings were that leaders of micro service firms do not have any theoretical knowledge of HRM practises because of lack of education.

ABSTRACTWe have chosen to write an essay about competence because we think that it is an important and a current subject of interest, both to us as future team leaders, but also to all activities within the community. We have a background working with eldercare and we have noticed that there are continued changes going on. This made us want to study what team leaders and their staff think about competence and the development of competence. The purpose of this study is to analyse how team leaders work to develop competence with their personnel working in home care. We also want to analyse how the personnel experience their competence and their need for development of competence.

The Swedish armed forces has for many years educated squad leaders by letting them start their training two and a half months before the soldiers start their training. 2007, this system was used for the last time. I went trough this system myself in 2005 and had a positive experience and when I did my internship I experienced a slight difference in the attitude of the squad leader. I talked with my colleges at the company and they had felt the same. This essay will try to analyse if the squad leaders has lost any of there ability and if so, what could be the cause? To analyze the ability of the squad leader in this essay it will first analyze their ability through the Direct leadership theory, which is the theory that is presently used in the Swedish armed forces.

The purpose with my project is to evaluate how Recreational Leaders use the outdoor environment, how much they use it and why. My method was to assemble the surveys which were answered nationally by Recreational Leaders. During my project I have investigated Recreational Leaders view on the outdoor environment by reviewing a survey. Those who answered the survey find that the desire to use the outdoor environment exists; they think that the benefits of moving the teaching process outside are plenty. The children receive fresh air, they get to practise manual ability and gross motor functions, stay healthy and are able to use their imagination and creativity.